OUGD505 Brief

BA (Hons.) GRAPHIC DESIGN Sophie Abell		LEVEL	05
Module Code	OUGD505	Outcomes

BRIEF TITLE : Medical Packaging
The Brief	Considerations
Create a range of packaging for a brand that You have designed that would be suitable as Range of medication.	Consider, the colours, size, the ease of use and how Much information. How would you make it different to other medical products. Try and incorporate different packaging styles within
Concept/Proposition
The concept trying to make crystals be taken as a serious form of medication rather then the normal types of medication such as Paracetamol etc. through its packaging.
Background
Some people see crystals as healing remedies for headaches, depression, anxiety etc. However many people don’t believe they do anything or they don’t know that crystals hold this much power.  Many people would much rather go for the conventional method of taking pills etc.
Target Audience	Mandatory Requirements
25-45	Create a range of packaging along with the brand and relevant advertisement materials to go with it.
Tone of Voice	Deliverables
Serious, Clinical, Approachable	Range of packaging that has suitable information Brand and Identity Publication, or info leaflet along with promotional material.­