OUGD505 Task 4 Build A Brand

Task 4

Working as a creative Trio

Your trio will be drawn up at random

Draw out a company trade that you have to brand

Start up business-Look at the things as a point of reference

Digitally create ‘Brand Guideline’ or brand style guide

This will include

Concept

Logo and application

Typography, number systems, leading, tracking, kerning

Colour selection

Layout and grid

Tone of voice

Copy

Web

Create a brand map/plan of application/body of work

Logo

By-Lines/Strap lines

Product, range and distribution

Advertising

Audience

Way-Finding

Invoices/Stationary

Proposals

Dentist-Abi, Sarah, and I

Produce a large digital body of work

Compile into a slideshow present Wednesday

Maximum 5 mins

Dentist- Harley St, London

-       Cosmetic

-       Spa

-       Private

-       Stay away from classic colours and minimal

Brand Guidelines

Reviews the product or your service your business offers

Consider the motive and rationale needs and concerns of your customers/consumers

Brand Character should promote your business, Connect with your customer base and differentiate you in the market

Personality determines how you behave in different situations

What is your business belief?  What is its purpose? And who are your inspirations

Consistent tone of voice- Clarify what it offers to its customers? Key messages need to work together to build a coherent identity

Be aware of competitors and identify the opportunities

Don’t mimic the look of chains or big brands

Be innovative, bold, and daring- Stand for something you believe in

Consider your branding when communicating to your customer base

PDF slideshow of brand presentation

Completed Digital PDF guidelines

Brand Guidelines

The Logo

Size-Minimum/ maximum

Keylines-next to an edge or screen

Position-Top Left, bottom left etc.

Isolation logo example 10mm keeps it clean around

Logo misuses- what you shouldn’t do

                        -Outline, change the colours etc.

Colour schemes-3 colours

Alternative logo-Red or black

Typography- Font family etc. Licences

Hierarchy-Top line Red, Bottom line Black example

            -Stylizes everything for the client

Type colour

Writing numbers- In body copy as words i.e. ‘ONE’ in headings i.e 1

Stucture of posters

About us

Our visual identity

Example of how we use our brand

Visual heavy/diagram heavy?

Mission statement

Strapline

Logos

            -Uniforms

            -Nicknames

            -Colours

                        -Black/White

                        -Navy/Cream

            -Circular/crest

            -Serif

            -Date of establishment

            -Strapline

                        -Well Known 

                                    -Confident

                                                -Design

                                                            -Notepads

                                                            -Invoice/Reciept

                                                            -Shopping Bags

                                                            -Business Cards

                                                            -Letterhead

                                                            -Doorsigns/Reception/wayfinding

Development of the Logo that i did within this group work

                                                       

 Business Card

 Final Logo
Would be foiled in the champaigne coloured foil

 Guidelines for the Letterhead

Business cards and the guidelines