OUGD503 Responsive Studio Brief 1 NATV

BA (Hons.) Graphic Design

Module Code OUGD503

Module Title Responsive

Level 05

Brief Title:

NATV- New African TV

The Brief:

Create the Brand logo

Considerations:

The Name which is NATV

Open minded about colours

Simple and Proffesional

On Screen designs

Concept/ Proposition

Design the brandind for an online broadcasting channel

Background

Students in Leeds made up of Computer forensics, music, journalism, media, law and computing to show the humourous side of African culture from todays generations point of view. The team is multicultural

Online broadcasting channel

Target Audience

16-35

Diverse Audience

Global Brand with focuses on UK and Western African

Tone of voice

Informal

Mandatory Requirements

Create the logo, along with business card ideas, along with development ideas

Deliverables

Logo, Stationary   

Concept Statement

Rationale      

What are you going to do ?

1. Research into broadcasting channels, African Culture and design

2. Experiment with layout, typefaces, colours and symbols

3. Produce a logo and business card that the client would be happy with

Why are you going to do it?

1.To gain inspiration from previous products that may aid in my design

2. To give the client the best possible design outcome

3. That is what the client has hired me for

Who are you doing it for ?

1. The client and there team at NATV

2. Viewers who may want to watch the broadcasting channel

3. As it’s a global brand would be for anyone who has an interest on web

How are you going to do it?

1. Research primary and secondary sources. Looking successful brands

2. Have a close relationship with the client and take on board what they want

3. Use Adobe illustrator along to create the final piece along with hand drawn sketches

What do you aim to produce?

1. Logo

2. Business card

3. A wide range of designs