OUGD503 Studio Brief 2 Responsive

Choosing the brief

6/02/13

Oasis Brief

Pros

Colourful

Feminine

Contemporary

Stylish

Fun

Detail

In-store Print

Tone of voice

Audience Specific

Cons

Web

Specific

Changing the wording

PetPlan

Pros

Event

Pet lovers

Interactive media

Cons

Audience

Broad

Too Vague

Not Specific

Boost

Pros

Web and Print Design

Guidelines

Cons

Asking too much

Flavours-How do we know they go together

Too specific on what they want-Restricted

Roles                                                   Responsibilities

Concept Development--------------à

Practical Development--------------à

Researcher                                         Research activities

                                                            Researching Audience

                                                            Subject Research

                                                            Primary

                                                            Secondary

                                                            Contexual

Project Management

                                                            Budget

                                                            Communication

                                                            Sticking to deadlines

                                                            Doing what you agree too