OUGD503 Studio Brief 2 Responsive

Choosing the brief

6/02/13

Oasis Brief

Pros

Colourful

Feminine

Contemporary

Stylish

Fun

Detail

In-store Print

Tone of voice

Audience Specific

Cons

Web

Specific

Changing the wording

PetPlan

Pros

Event

Pet lovers

Interactive media

Cons

Audience

Broad

Too Vague

Not Specific

Boost

Pros

Web and Print Design

Guidelines

Cons

Asking too much

Flavours-How do we know they go together

Too specific on what they want-Restricted

Roles                                                   Responsibilities

Concept Development--------------à

Practical Development--------------à

Researcher                                         Research activities

                                                            Researching Audience

                                                            Subject Research

                                                            Primary

                                                            Secondary

                                                            Contexual

Project Management

                                                            Budget

                                                            Communication

                                                            Sticking to deadlines

                                                            Doing what you agree too

OUGD503 Studio Brief 2 Responsive

Why have you chosen to work with your creative partner? What are your aims?

Abi: 'I like her. Sophie enjoys typography. Does her work. Versatile work style. Actually goes to print stuff.'

Sophie: 'I get along with Abi, we have similar interests. My weaknesses are Abi's strengths and vice versa so  we can learn from each other'

What are your specific areas of creative interest in this brief?

Abi: 'Interactive media web. Concept/idea generation'

Sophie: 'Print based. Typography. Use of colour. Concept and idea generation'

What specific design skills do you have to offer in relation to your chosen brief? How do you intend to use them?

Abi: 'Photoshop. Dreamweaver(ish a bit..) think outside the box(concepts)'

Sophie: 'Illustrator to design. Think of concepts. Type. Print Process'

What specific non-design skills do you have to offer in relation to your chosen brief? How do you intend to use them ?

Abi: 'Bit odd. I like to think'
Sophie: 'Organized, Hardworking, Work well with another person. Not someone to want everything my way. Quite considerate'

What will your specific roles be in the collaboration in relation to your brief?

Abi: 'Digital based media and proposals'
Sophie: 'Typography. Design for print.'

What will your individual responsibilities be in relation to your brief?

Abi and Sophie: 'Make sure everything is done on time. Be sure to discuss everything and come to an agreement and not sulk'
Sophie:' Make sure that my blogging is up to date throughout.'

What will your joint responsibilities be?
-Communicate with each other
-Give each other constructive criticism
-Honesty
-Dont take things personally
-Work together

Roles

-Concept Development

-Practical Development

-Researcher

-Project management

-Photographer

Responsibilities

-Concept Development

-Practical Development

-Research activities

-Researching audience

-Subject research

-Primary

-Secondary

-Contextual

-Budget

-Communication

-Sticking to deadlines

-Doing what you agree too

Picking the brief

Oasis Brief

Pros

-Colourful

-Feminine

-Contemporary

-Stylish

-Fun

-Detail

-In-store-Print

-Tone of voice

-Audience specific

Cons

-Web

-Specific

-Changing the wording

Pet Plan brief

Pros

-Event

-Pet lovers

-Interactive media

Cons

-Audience

-Broad

-Too vague

-Not specific

Boost

Pros

-Web and print design

-Guidelines

Cons

-Asking too much

-Flavours-How do we know the flavours go well together

-Too specific on what they want. Restricted

OUGD503 Studio Brief 2 Responsive Collaborative

Oasis

Write creative messages that will stand out in our stores.

Background
Loved by celebrities and stylists alike, Oasis, the contemporary, high street fashion brand, is renowned for innovative and stylish women’s fashion with a focus on feminine design detail, unique prints, vibrant colours and gorgeous dresses. Our DNA is clear: feminine, contemporary, confident, stylish and fun! Design has always been the heartbeat of what we do. We love print, we embrace colour, we love detail and above all else we are a brand that makes you smile.
Creative Challenge
Oasis’ innovative in-store and online initiatives make shopping social. We offer so many great services to our customer, some of which are unique to the high street and we want to shout about it!
The challenge is to write a suite of service messages that will stand out in our stores. Your messages should have a non-seasonal focus and be-able to come across various channels - from in-store to online.
Stay true to our brand and appeal to the Oasis girl. You are free to bring your messages to life as you see fit. You may just wish to write them down in words, or to go to greater lengths to bring them to life visually using design and illustration. First and foremost we are looking for strong written messaging, but if you have ideas for how your messages can look visually, then we’d love to see them too.
Messages
Below are the key messages we want to get across. You should get creative with words and bring these messages to life! Think about the contexts in which the customer will come across them. How can we engage them? how can we surprise them? How can we delight them? Have fun with it!

• Time slot delivery. (We offer delivery slots at a time that suits you)
  
• We accept paypal in store (just download the app)
  
• Personal stylist in store (We offer personal shopping experiences
  in selected stores)
  
• Student discount 15% off all year round (With a valid NUS card)
  

2 YCN Student Awards 2013/14 ycn.org

Oasis

• Cant find your size? We will track it down and deliver it for free
  
• Free wifi in store
  
• Gift cards
  
• My Oasis Card (apply for a loyalty card to make shopping even
  sweeter)
  
• We love social (follow us on Facebook, Twitter, Pinterest,
  Instagram & Google plus)
  Target Audience
  The Oasis customer is girly and fun with a passion for fashion and style.
  Considerations
  Our tone of voice is chatty, playful, casual and friendly. We love to make you smile! We want to speak like our customer’s best friend.
  Mandatories
  Where appropriate please use our logo, and URL and feel free to incorporate our social icons too.
  Deliverables, Artwork and Additional Information
  For guidance on how to submit your work, please adhere to the main deliverables information which can be found at the YCN website - ycn.org
  Any additional information referenced in the brief can be found in the supporting project pack. 
  

OUGD503 Studio Brief 1 Responsive

Responsive

Respond to a minimum of 5 briefs
1 Collaborative = 6 Briefs all together
RSA & TSTD- Do briefs as well
Choose a range of briefs, variety of different subjects
Think about where the challenge is
Need to get something out of it
Keep looking throughout at different briefs

Task: Decide which brief is going to be the main one from the five. Think about what you have to learnt today. Level of detail and scope. Interegate it, inital responses, design sheets. In relation to the 12 questions
Why have you chosen
What do you want
What do you want to do/make/purpose
What do you need to do?
What is the Problem?
What is it asking you to do ?
What is it trying to achieve?
Who will benefit ?
What is the message?
Who is he audience?
How will the message be delivered?
Can you for  see a problem with in the brief?

10 Things i want to get of this brief?
-Improved organizational and time keeping skills
-Improved knowledge and experience working with clients (live briefs)
- Understanding the importance of following rules and guideline when doing competiton briefs
-Improvement on branding skills i.e logos etc
-Improvign on work work when been given critical feedback, with live briefs
-Learning how to prioritise my work and time affectively
-Try and produce many varied designs for live briefs
-Working out the different challenges that i will come across and being able to solve successfully
- Be able to work out what type of Graphic designer i am
-Being more prepared for the industry
-Understanding the differences between what a client wants and needs

Why did i choose the briefs?
-branding- Can create plenty of variables, and design the labels that will go on products
- re-design Re-branding is a challenge however the style in which they want sounds fascinating 'country-ish' can go quite deep with this one
- Live brief- was one i got asked to do
-Design a variety of products
-Short time scales, quick turnover
-Methods of delivery, range
-Come out comfort zone
-Interest in the product
-You get paid easy money
-Because they are free
- International recognition