Thursday, 6 February 2014

OUGD505 Typography Workshop

Leading-Space between the letters
1pt-70 second of an inch
Small caps used for terms and conditions, because it isnt legible or readable, so people ignore it. Its the shape of the word that people read not the actual word.

Hg-Upper and lowercase
HGX-Small Caps
12-Figures
Numbers that arn't on the same baseline are called Non-aligning figures
First typeface in Guttenburgs bible is Black Letter was a hand lettered font, because people were used to reading in hand letters. 50 years for font to change

Classifying and describing typefaces
Classification-Linotype
Old face, transitional, modern face, slab serif, san serif
Decorative and display

Even to this day fonts are still designed for print, because thats why we are used to. In about 20 years time typefaces may change to be for screen.

Catherine Dixon
Thought about
formal attributes
patterns
decorated/pictorial
handwritten
roman
nineteenth century vernacular
additional

Formal Attributes
Construction 
Continuous- no break between elements
broken or interrupted
random
reference to tools

Shape
Variants to traditional forms
Irrelevant to curves
Aspect of curves
Detail of curves

Proportions
Width-Condensed, medium, expanded
Relative proportions capitals

Modelling
Contrast
Axis of contrast
transition

Weight
Colour
Weights within families

Termination
Baseline terminals
Ascenders terminals
Specific characters

Key characteristics 
Individual characters

Decoration 
Attribute of existing letterform
Pictorial or decorative



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