OUGD406 Speaking from Experience

The final designs in photographs. Not every page was photographed.

OUGD406 Communication is a Virus

This is the video we made as a group, it wasnt my idea however as I helped to make it I thought I would put the preparation videos on. I dont however have the final video.
The video is another way to make this viral.

OUGD406 Communication is a Virus..

BA(Hons) Graphic Design

OUGD406

Level 4

Brief Title:

Communication is a virus…

Response to the self-evaluation process should be posted to your blog.

As a group what problem did you identify and why (In response to Drink Tea)

As a group we mis-understood the brief, we came up of a concept of creating our own tea company with a tea café, and how we would make it trendier. We had decided that it would be a café in which the customer chose and made their own flavour of tea. However we had a presentation meeting with the tutors which it was then brought to our attention we had got it all wrong. Therefore we went back to think of a new idea which was how we could make drinking tea go viral and be seen to be a young drink rather than the stereotypical view of it being for elderly people.

What methods ddi you use to gather your evidence to prove this was a problem and what forms did it take? (Categorize your research using terms primary, secondary, quantitative and qualitative)

The majority of the research was secondary research done through the internet and watching videos on youtube about people being interviewed about tea. This also gave us peoples opinions on Tea as well.

What methods of research did you find useful and why ?

I found the most interesting research I did was watching the clips on Youtube because these people on there were passionate about Tea and it meant something to them so I knew then that it would be the truth.

What research could you have carried out that would have proved more useful?

We should have made a questionare to give to people about tea. This would have been more useful because the people we would have asked would have ranged in age, which in that sense gives you a whole different set of opinions by all sorts of different people.

How did you manage the workload as part of a group?

As a group I think we worked really well. We did loose inspiration when our original idea had to be re thought due to us all contributing and being passionate about it so when we re grouped we assigned tasks for each person to fulfil. And then when it came to creating the video we all worked together to make it.­

OUGD406 Communication is a Virus

Today we made a presentation to Simon and Amber explaining our concept. The feedback we got was that we had a strong concept but due to the fact that next stage of the brief would require us to fulfill our brief in real life we now need to rethink our concept slightly to be feasible to do.

We have been given a blank brief to complete and on Monday present to Amber.

Prior to writing the brief we felt it necessary to readdress the initial considerations that would form our concept. We discussed how we could still use some of all the work we have all done and decided to just alter our concept slightly.

Concept:

To create a blog supported by social media that will promote the benefits of tea and create a discussion forum amongst tea drinkers

What do you want to say?

We want to make people aware of the benefits of tea and create a social forum where people can share and discuss their tea experiences.

How do you intend to say it?

By offering advice, hints, share experiences, recommendations

What language would be appropriate?

We want to communicate a vibrant and welcoming atmosphere through the use of informal and friendly language.

Will the content be communicated primarily through type or image?

We will use both type and image. Due to the limited colour palette the type will have to compliment the images to communicate our message.

What are you aiming to achieve?

We want people to share experiences and advice, create a forum where like minded tea drinkers can chat and enjoy being part of an online community.

After we had adjusted our concept we were now ready to write our brief.

 

Prior to our presentation of our brief to Amber we looked into names again to double check that we could use "My Tea". Unfortunately it was taken and after searching on some other ideas we eventually came down to "Your Tea". Kirsty proceeded to set up the blog and we now have the following details in place:

• Blog address: yourtea.wordpress.com
• Email address: yourteablog@gmail.com
• Twitter name: @yourteablog

After we had seen Amber and explained what we were working on now which she seemed to think was good with some realistic opportunities to get people to interact.

OUGD406- Communication is a Virus

OUGD406 - Communication Is A Virus

Today we told each other our ideas, and was really happy with what people had come up with. We clarified some things and decided on what to say in tomorrow's crit, which Jane wrote down:

Concept:
Create your own unique tea blend according to your mood. Tell other people about it, tweet it, drink it in or buy bulk to take home.

We will create a tea room which has lots of different flavoured tea available.


There will be a strong message promoting the healthy benefits of drinking tea instead of coffee.


Unique selling point:
Create your own personalised flavoured tea.

What do you want to say?
A new contemporary take on tea that promotes the benefits of drinking tea and exploring new flavour combinations.

How do you intend to say it?
We intend to create a contemporary brand that will target professionals and encourage them to explore the flavours of the world or create their own tea blend.
We want to utilise Twitter in a creative way to distribute the message to the masses and engage potential customers.

What language would be appropriate?
We want to communicate a vibrant and welcoming atmosphere through the use of informal and friendly language.

Will the content communicated primarily through type or image?
We will use both type and image. Due to the limited colour palette the type will have to compliment the images to communicate our message.

What are you aiming to achieve?
To build a brand that will introduce customers to international tea, creating an appreciation for different flavours that are unique to our brand and not readily available elsewhere.

We want to develop "the new place to be" and make customers feel part of our company.

We want people to talk about their unique tea and general experience whilst spreading the word.


We identified 6 key areas to start working on in order to cover the brief which were as follows:

Distribution channels (James):
How will we get people to talk about us, spread the word

Packaging (Danielle):
What kind of packaging will we provide for people to bring their loose tea home in
cups, mugs for drinking in?

Tea room layout (Sophie):
How will we display the "blend your own tea area" within the tea room and how do we communicate the message?

Products: Tea Flavours and health benefits from drinking the tea (Kirsty):
Research flavours that we should include and find out about the benefits from drinking it.
Think about how they could be illustrated.
Food that complements the different tea flavours.

Branding & Identity (Priyesh):
Name, Logo, colour schemes

Promotional (Jane):
Reward or loyalty scheme to keep customers coming back
Any other promotional activities to raise awareness.

OUGD406 InDesign

Brief: You have been given a subject matter and you are required to produce a visually considered double page spread based on it. The content for the double page spread will be gathered from your research and investigation about this animal. The purpose, tone and audience are to be determined by you. The article must have 500 words and contain at least three images.

Subject Matter - OSTRICH

InDesign setting up the layout.

To work to the requirement of the brief with regards to setting up the page, I needed to be aware of the sizes. (237x380)  As it is a double page spread when setting up I needed to put in 237mm in height and 190mm in width. Change the number of pages to 2, Tick the box for Facing pages. Also add a 3mm bleed.

 This is what my page looked like when I pressed Ok. As this is a single page it wouldn't be helpful when designing because it needs to be a double page spread, and its important that the style and layout is consistent.

 Below is the page layout options section which gives you the view of how your pages are set up. This set up is not appropriate for me.

 I needed to add an additional page to allow my pages to be side by side. The middle button along the bottom of the links page adds an additional page.

 

 Creating Guides. It is important to have guides when designing because layout is important. So to do this on my page i need to go to Layout- Ruler guides and it will bring up the below image. This will allow me to divide my page up with rows and columns, with a certain size gutter between them. You also have the option to fit guides to the page edge or the margins.

Below is what my final page layout looks like.

After showing my peers my design so far, the feedback was positive.
This is what people had said in the crit:
'Has a strong composition, the larger image works well and the eye is being moved around all of the double page spread'
'Strong imagery and identity, Lovely font and colour scheme'
Really effective. I like the how the colours are from the image! Only thing, bring the white text away from the edge!'
'Balanced layout and design. Good colour scheme, relates well to image to animal. Use of columns and pastel colours make the spread look formal and sophisticated. Include another image for the 3 image minimum.'
'Needs one more image to fulfil the brief. Like colour scheme. Copy perhaps a bit too big? Ostriches head is right at the top of the page might need some space.'
'The composition is really professional, Well shaped text around image, well laid out heading/subheading. (Brief require 3 images)
'Think the ostrich heading colours works well with the photograph. Think the page numbers with border work well. Looks clean and tidy even though there is a lot of information.'
'Love the use of colours and the full image on the left page. Like the use of white text on image. Maybe use another image as indesign brief says a minimum of 3 images.'
'Strong balanced layout, Good use of text and image picking out certain colours for the header. Strong image.'
'Looks like you pulled it straight out of a magazine. Is the Africa Geographic even real?'

I was happy with the comments, I am pleased that my peers had noticed the colour scheme i had gone for as i did use the colour picker tool from the left hand image to use as the header text. As at this point it wasn't finished yet i hadn't yet put in the third image so that is understandable as to why that was brought to my attention.


This is the final double page spread on an Ostrich: