Brief
Re-design consumer product packaging to minimise waste and environmental impact.
Challenge and scope
Consumer packaging fulfils some very useful functions, most notably the physical protection of goods; brand identity and promotion; storage; display and advertising at the point of sale; provision of product information; and even social ritual (eg giving wrapped or packaged gifts). Despite all of these attributes, however, consumer packaging is, for the most part, designed to be thrown away once the product it contains is removed.
This brief therefore asks you to consider the packaging of any retail consumer product of your choice (possibly selecting a particular product or product group that you consider to be particularly over-packaged) and re-design it with the specific intention of minimising
its environmental impact and meeting the requirements of The Packaging (Essential Requirements) Regulations 2003 (PERR). You may also want to consider the possibility of encouraging packaging re-use as a means of reducing waste.
You should undertake significant research
in order to develop design-led solutions that represent both innovative and valid responses to the demands of PERR. As part of your work, you should ensure that you:
— explore your chosen product packaging within the wider context of patterns of use, production, distribution, sale, consumption, lifecycle and lifestyle
— think about the lifecycle of packaging and its contents
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2013/14 www.thersa.org/sda sdaenquiries@rsa.org.uk
Page 15/22
Re-design consumer product packaging to minimise waste and environmental impact.
Challenge and scope
Consumer packaging fulfils some very useful functions, most notably the physical protection of goods; brand identity and promotion; storage; display and advertising at the point of sale; provision of product information; and even social ritual (eg giving wrapped or packaged gifts). Despite all of these attributes, however, consumer packaging is, for the most part, designed to be thrown away once the product it contains is removed.
This brief therefore asks you to consider the packaging of any retail consumer product of your choice (possibly selecting a particular product or product group that you consider to be particularly over-packaged) and re-design it with the specific intention of minimising
its environmental impact and meeting the requirements of The Packaging (Essential Requirements) Regulations 2003 (PERR). You may also want to consider the possibility of encouraging packaging re-use as a means of reducing waste.
You should undertake significant research
in order to develop design-led solutions that represent both innovative and valid responses to the demands of PERR. As part of your work, you should ensure that you:
— explore your chosen product packaging within the wider context of patterns of use, production, distribution, sale, consumption, lifecycle and lifestyle
— think about the lifecycle of packaging and its contents
RSA STUDENT DESIGN AWARDS
CALL FOR ENTRIES 2013/14 www.thersa.org/sda sdaenquiries@rsa.org.uk
Page 15/22
— develop proposals based on real
environmental improvements that also
increase awareness among the customer
base rather than being superficial ‘green’
marketing, and
— are aware of the central role local authorities play in this whole area – not least the role of their Trading Standards Officers in enforcing the packaging regulations
Please keep in mind that your submission should detail the packaging design, including:
— overall branding and positioning of the company
— material production and specification
— photographs or renderings of models and
prototypes
— an indication of cost
For the purposes of illustration only, you may want to re-design packaging that:
— promotes re-use so that it is retained and not thrown away
— uses less material and/or reduces energy consumption in the production process
— is bio-degradable
— can be easily returned to the product
manufacturer for recycling or re-use
— does not need to be purchased again and
again, but allows the consumer to purchase only ‘top-ups’ or fillers
... and many others are possible.
— are aware of the central role local authorities play in this whole area – not least the role of their Trading Standards Officers in enforcing the packaging regulations
Please keep in mind that your submission should detail the packaging design, including:
— overall branding and positioning of the company
— material production and specification
— photographs or renderings of models and
prototypes
— an indication of cost
For the purposes of illustration only, you may want to re-design packaging that:
— promotes re-use so that it is retained and not thrown away
— uses less material and/or reduces energy consumption in the production process
— is bio-degradable
— can be easily returned to the product
manufacturer for recycling or re-use
— does not need to be purchased again and
again, but allows the consumer to purchase only ‘top-ups’ or fillers
... and many others are possible.
Tomorrow’s Mental health
work in the small but highly productive graphic
Workplace
design studio at the business headquarters in
Bracknell, Berkshire. The placement will provide
real working experience and the student can
expect to complete more than one piece of
published work. This will involve taking the
brief, presenting their own creative work
and managing production, which will include commissioning and art directing photography, illustration and artwork. The scope is varied and covers own label packaging, promotional brochures, magazines, corporate identity
and more.
Please note that the judging panel may decide
and managing production, which will include commissioning and art directing photography, illustration and artwork. The scope is varied and covers own label packaging, promotional brochures, magazines, corporate identity
and more.
Please note that the judging panel may decide
Sustainable
How this brief will be judged
Water
on more than one winner. In addition, the
judging panel may award commendations.
Innovativr
1 Environmental and social benefit 20%
2 Execution 25%
3 Research 5%
4 Design thinking 20%
5 Commercial awareness 20%
6 Magic 10%
3 Research 5%
4 Design thinking 20%
5 Commercial awareness 20%
6 Magic 10%
Judging criteria
There are six judging criteria that your entry be measured against.
1 Environmental and social benefit
— How does your design benefit society?
2 Research
— Where did you go to research this issue? Who did you speak with or interview? What questions did you ask? What did you learn? 3 Design thinking
There are six judging criteria that your entry be measured against.
1 Environmental and social benefit
— How does your design benefit society?
2 Research
— Where did you go to research this issue? Who did you speak with or interview? What questions did you ask? What did you learn? 3 Design thinking
will
Submission requirements
All entries must be submitted through our online entry system. If you are unable to submit online, please contact us.
Entries should comprise the following:
— 4 x A3 PDFs (portrait or landscape), describing your proposal, your insights and research, the benefits you believe it will create, and possibilities of implementation and scalability
—1xA4PDForWorddocumentofnomore 250 words describing your ‘Big Idea’
— 5 x scanned pages of your sketchbook or computer modelling/sketches (if applicable) illustrating your development process
Optional
— films or animations or other moving image media to further support your proposal
Please note: your submissions must not
have your name, university/college or other identifying marks on them to ensure that work is judged fairly. If any entries do contain entrant, university/college or tutor names, we will contact you and ask you to re-submit your work without these, or remove them ourselves.
Key dates
2 September 2013
Briefs launch and pre-registration opens
6 January 2014
Registration and submission window opens
10 March 2014 - Deadline for online registration and submission
17 March 2014
Judging begins
15 May 2014
Winners announced
THE WHOLE PACKAGE
Brief devised in collaboration with Nat Hunter and Sophie Thomas, Co-Directors of Design at the RSA and Project Directors for The Great Recovery.
All entries must be submitted through our online entry system. If you are unable to submit online, please contact us.
Entries should comprise the following:
— 4 x A3 PDFs (portrait or landscape), describing your proposal, your insights and research, the benefits you believe it will create, and possibilities of implementation and scalability
—1xA4PDForWorddocumentofnomore 250 words describing your ‘Big Idea’
— 5 x scanned pages of your sketchbook or computer modelling/sketches (if applicable) illustrating your development process
Optional
— films or animations or other moving image media to further support your proposal
Please note: your submissions must not
have your name, university/college or other identifying marks on them to ensure that work is judged fairly. If any entries do contain entrant, university/college or tutor names, we will contact you and ask you to re-submit your work without these, or remove them ourselves.
Key dates
2 September 2013
Briefs launch and pre-registration opens
6 January 2014
Registration and submission window opens
10 March 2014 - Deadline for online registration and submission
17 March 2014
Judging begins
15 May 2014
Winners announced
THE WHOLE PACKAGE
Brief devised in collaboration with Nat Hunter and Sophie Thomas, Co-Directors of Design at the RSA and Project Directors for The Great Recovery.
Sponsor information
Waitrose values the role of good design when communicating with its customers. Waitrose is the food retailing arm of the John Lewis Partnership, and has over 170 branches throughout England, Scotland, and Wales.
Waitrose values the role of good design when communicating with its customers. Waitrose is the food retailing arm of the John Lewis Partnership, and has over 170 branches throughout England, Scotland, and Wales.
— We want to know about your thought
processes and insights. Your insights might
research-based or intuitive, or a combination
of both, but the judges want to see you relate the final concept clearly to these insights. What journey did you go through to get to the final result?
4 Commercial awareness
— Does your design make sense from a financial point of view?
5 Execution
— We are looking for a design that is pleasing and looks and feels well-resolved
6 Magic
— We are looking for a bit of ‘magic’ – a surprising or lateral design solution that delights
Waitrose will be looking, in particular, for well- executed design responses that demonstrate careful understanding of brand positioning and communication. The graphic design of
the solution will be a key factor when reviewing the entries.
of both, but the judges want to see you relate the final concept clearly to these insights. What journey did you go through to get to the final result?
4 Commercial awareness
— Does your design make sense from a financial point of view?
5 Execution
— We are looking for a design that is pleasing and looks and feels well-resolved
6 Magic
— We are looking for a bit of ‘magic’ – a surprising or lateral design solution that delights
Waitrose will be looking, in particular, for well- executed design responses that demonstrate careful understanding of brand positioning and communication. The graphic design of
the solution will be a key factor when reviewing the entries.
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