Wednesday, 27 November 2013

OUGD404 Design Principles Visual Literacy- The language of Graphic Design

Visual Literacy- The Language of Graphic Design

Multitude of lines makes it harder to read, especially at distances
Serif font works better at a smaller scale, however when scaling up lower the amount of words.
Larger scale makes it illegible, the counters get smaller.

Distance is key when creating type. Characteristics, readability, legibility changes.

Black bold font at a 12pt doesn't work at all, there are no counters as it deconstructs when at a smaller scale.

Visual Literacy
The Solution to a problem of communication through design.
"Type is speech made Visible'
Semiotics
Sign 
Symbol
Signifier

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