We have been given a blank brief to complete and on Monday present to Amber.
Prior to writing the brief we felt it necessary to readdress the initial considerations that would form our concept. We discussed how we could still use some of all the work we have all done and decided to just alter our concept slightly.
Concept:
To create a blog supported by social media that will promote the benefits of tea and create a discussion forum amongst tea drinkers
What do you want to say?
We want to make people aware of the benefits of tea and create a social forum where people can share and discuss their tea experiences.
How do you intend to say it?
By offering advice, hints, share experiences, recommendations
What language would be appropriate?
We want to communicate a vibrant and welcoming atmosphere through the use of informal and friendly language.
Will the content be communicated primarily through type or image?
We will use both type and image. Due to the limited colour palette the type will have to compliment the images to communicate our message.
What are you aiming to achieve?
We want people to share experiences and advice, create a forum where like minded tea drinkers can chat and enjoy being part of an online community.
After we had adjusted our concept we were now ready to write our brief.
Prior to our presentation of our brief to Amber we looked into names again to double check that we could use "My Tea". Unfortunately it was taken and after searching on some other ideas we eventually came down to "Your Tea". Kirsty proceeded to set up the blog and we now have the following details in place:
- Blog address: yourtea.wordpress.com
- Email address: yourteablog@gmail.com
- Twitter name: @yourteablog
After we had seen Amber and explained what we were working on now which she seemed to think was good with some realistic opportunities to get people to interact.
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