OUGD404 What is a book- Part 2

Grids and Divine proportions

Canons and grids week 2

 

Van de Graaf.. A gridded page is much like scaffolding is for a building.

It is a structure that elements can be organized.

A grid will help continually....

 

The Van de Graaf canon is a historical reconstruction of a historical reconstruction of a method that may have been used in book design to divide a page in pleasing proportions

 

The consruction of Van de Graafs Canon, works for any...

 

Symmetrical layout is used still to this day in literature because when you read a book its so your fingers dont cover the words that you are reading.

 

Leading a very brief overview

Column width is more then just design or format

It is based on legibility

Printed collateral (text) is read by the eye of a distance of 30-35cm

According to emperial rule there should be 7 words per line for any length

To keep the type area light and open (in appearence) we must consider the leading

 

Overlong text lines tire the eye out, as do over short ones, readers first find overlong lines strenuous to read

This is because it uses too much energy...

The key is the ease of reading

Text must not impour the rythm of reading

This can not apply to titles and subtitles

Advertisings functions require headings to standout and be absorbed by the eye.

If function is to sell

Are columns just aesthetic creatures?

 

Margin Proportions

Margins can have a influence on the overall feel of a page of print

Too small- Looks overfull

TooLarge- Exageration

Well balanced margins on the sides

Head and tail cam crwate an agreeble

 

Badly Proportional 1x1x1x3

Side margins can never generate an interestin page

try generate the impression of inclussion and dullness

Well Proportioned

Indented to be the right hand page due to larger left margins

More applicable to literature rather than advertising etc.

the margins are luxurious

 

Well is it still all just about aesthetics?

The type area ! no really

1 and 2 grid columns

 

Think about is there a deffinate rule on how grids, layout, columns, margins work?

 

Colour code of the drawing

Dark Red-Rule of thirds

Orange-Fibernacci

Green and purple- Canon

 

PLACE IMAGE HERE