OUGD503 Responsive Studio Brief 1 NATV

BA (Hons.) Graphic Design

Module Code OUGD503

Module Title Responsive

Level 05

Brief Title:

NATV- New African TV

The Brief:

Create the Brand logo

Considerations:

The Name which is NATV

Open minded about colours

Simple and Proffesional

On Screen designs

Concept/ Proposition

Design the brandind for an online broadcasting channel

Background

Students in Leeds made up of Computer forensics, music, journalism, media, law and computing to show the humourous side of African culture from todays generations point of view. The team is multicultural

Online broadcasting channel

Target Audience

16-35

Diverse Audience

Global Brand with focuses on UK and Western African

Tone of voice

Informal

Mandatory Requirements

Create the logo, along with business card ideas, along with development ideas

Deliverables

Logo, Stationary   

Concept Statement

Rationale      

What are you going to do ?

1. Research into broadcasting channels, African Culture and design

2. Experiment with layout, typefaces, colours and symbols

3. Produce a logo and business card that the client would be happy with

Why are you going to do it?

1.To gain inspiration from previous products that may aid in my design

2. To give the client the best possible design outcome

3. That is what the client has hired me for

Who are you doing it for ?

1. The client and there team at NATV

2. Viewers who may want to watch the broadcasting channel

3. As it’s a global brand would be for anyone who has an interest on web

How are you going to do it?

1. Research primary and secondary sources. Looking successful brands

2. Have a close relationship with the client and take on board what they want

3. Use Adobe illustrator along to create the final piece along with hand drawn sketches

What do you aim to produce?

1. Logo

2. Business card

3. A wide range of designs

OUGD503 Studio Brief 2

Peer feedback from the crits through out the module 

OUGD505 Typography Workshop 2

Type is talking in a visual form

Kerning –Precise, useful term in 3 places

            -Space between each letter

            -The letters equally spaced

            -How to work out the space

            -Rectangle box between each letter

To work it out finf the largest space between the letters

Leave the kerning at zero, then change everywhere else. Never negative kern

Top word is the original, the bottom is the one that the Kerning has been changed

Biggest space is between the PH

How do you break a sentence into two lines?

You would break a line you would need to separate  the line where the pause would be when spoken.

Either of the bottom two would work effectively 

Learning to follow what your eyes look at is very important. Everyone looks at the same thing

Culture to read from left to right

However to present info through the layout in a different way using hierarchy organising info with what is more important to be seen first.

Hierarchy is really important in presenting information

Try and get one, two, three and four read in that order on the page, adjusting the point size, weight, kerning and positioning on the page

Then using the same words try and get it so you read four, three, two and one by not changing the point size or weight.

Change the direction the words are laid out. 

Eyes are lazy don't read words that may be the wrong way round

Placing text into columns. Font helvetica with point size 10.7

Font 'Benbo' has no X height or a really small x height

No columned page-Not readable 10-12 words maximum in a line of text. When its too long makes it harder to read. When your heads moving cant find the next line as you follow the white space.

Looks as if there isn't that much text. Looks as if there isn't that much text. Looks more readable.

Using a two column looks more intelligent to read because it looks as if its hard to read. You see the columns out there in the world

 One column and four columns looks to be more the least intelligent, column width is too small, you tend to see them in newspapers.
Three column width seen in magazines
Two columns are seen in novels and books, most thought through so it is ultimately more intelligent

This is the symbol in Indesign that allows you to put your text into columns

All the text is the same,m however by the way it looks you can see and make people think it its intelligent when maybe the text itself might not be.

To get two columns to fit a page. Consider changing the

Point size-Increase the size, however this comes across as patronising

-Margin

-Leading-Help some one read more white space

-Font

Crate an indent or decrease or increase the line space to create more white space.

Indent button and delete the spaces you gain more space

If you centre the text the uneven white space makes it harder to read

Centred-Makes it harder to read

Left alignment- harder to read

Justifying the text gives you more space, reduces the space between the words. Straight lines and grid

Three Columns adding a line stops the viewing from reading over the line

To create space always try and add leading

12pt would be 14 leading

13pt would be 15 leading etc. Never falls odd so 12pt would never use a 13 leading

Most novels 8-8.5 pt size

Legal size for small print is 6pt

PPP Studio Brief 3 Life's a Pitch

Friday 7th March

Studio Brief 3 Life's a Pitch- Group Work with Abi, Alex, Kirsty and Laura

Studio Brief 2- A designs Presence

15th May All PPP work will be submitted 

Blog with all PPP stuff on 

Life's a pitch on blog

Studio Brief 2 on blog with visual 

appropriate print based and online presence that can be used as a focal point of your design practise, professional communications and visual identity. Think about how you can stand out from the rest, make yourself recognisable and communicate your professionalism as well as your creativity. You will also need to include relevant contact details. Your design presence should consist of

Part 1- Visual identity- Range of stationary and promo material. Simple but effective visual identity that communicates the essence of your creative image and details about your emerging design practise. May include logo or bespoke typeface

Part 2- Your promo pack- A promo pack that communicates your skills, abilities creative concerns and professional competencies to appropriate sectors of the creative and cultural industries. Should include business card, introductory info

PART 3- Your website

Consider:

Scale

Content

Colour

Production

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Session 2 

Business in a nutshell

What is the nature of your business?

digital, web, illustration, intergrated ? 

Where will you work from ?

What must you consider?

Who is your intended market audience?

Are you a sole trader?

A partnership / CooP ?

A limited liability company?

A Limited company?

www.gov.uk/business

What you need to look at and make an initial decision on…

Working from home?

From a start up organisation?

Renting office space?

Within another Studio (desk space)?

What important things will you need to consider and research?

What you need to look at and make an initial decision on…

How much do you charge?

What and how you charge will take into consideration many things…

-What is your experience in the field of graphic design or with specific type of project?

-What do you feel the final project will be worth

-What are the exact project specification the particular client has provided?

-What is the estimated amount of time such a project will take for completion?

-What are the methods to be used to execute the project?

-What do you need to charge to cover your overhead cost and expenses on such a job?

-How badly do you want the project?

-What prices will the the local geographic market will bear?

-What are competitive rate in your local area for similar work/

-How much is the client willing to pay? 

-What are you providing the client in the way of rights to use the design for future purposes?

-Is the client a for-profit or non profit entity, and do you price such work differently?

What liabilities do you incur?

How financial things must you put in place?

What records must you keep?

Will you pay taxes?

These areas will need to be researched.

Document all your research individually on your pop blogs

Get a plan together of what you will need to communicate to inform the people you will be presenting to. Info that is clear and considered that will present your business in a concise, interesting and completely rounded style, Remember your tone of voice

OUGD505 Task 4 Build A Brand

Task 4

Working as a creative Trio

Your trio will be drawn up at random

Draw out a company trade that you have to brand

Start up business-Look at the things as a point of reference

Digitally create ‘Brand Guideline’ or brand style guide

This will include

Concept

Logo and application

Typography, number systems, leading, tracking, kerning

Colour selection

Layout and grid

Tone of voice

Copy

Web

Create a brand map/plan of application/body of work

Logo

By-Lines/Strap lines

Product, range and distribution

Advertising

Audience

Way-Finding

Invoices/Stationary

Proposals

Dentist-Abi, Sarah, and I

Produce a large digital body of work

Compile into a slideshow present Wednesday

Maximum 5 mins

Dentist- Harley St, London

-       Cosmetic

-       Spa

-       Private

-       Stay away from classic colours and minimal

Brand Guidelines

Reviews the product or your service your business offers

Consider the motive and rationale needs and concerns of your customers/consumers

Brand Character should promote your business, Connect with your customer base and differentiate you in the market

Personality determines how you behave in different situations

What is your business belief?  What is its purpose? And who are your inspirations

Consistent tone of voice- Clarify what it offers to its customers? Key messages need to work together to build a coherent identity

Be aware of competitors and identify the opportunities

Don’t mimic the look of chains or big brands

Be innovative, bold, and daring- Stand for something you believe in

Consider your branding when communicating to your customer base

PDF slideshow of brand presentation

Completed Digital PDF guidelines

Brand Guidelines

The Logo

Size-Minimum/ maximum

Keylines-next to an edge or screen

Position-Top Left, bottom left etc.

Isolation logo example 10mm keeps it clean around

Logo misuses- what you shouldn’t do

                        -Outline, change the colours etc.

Colour schemes-3 colours

Alternative logo-Red or black

Typography- Font family etc. Licences

Hierarchy-Top line Red, Bottom line Black example

            -Stylizes everything for the client

Type colour

Writing numbers- In body copy as words i.e. ‘ONE’ in headings i.e 1

Stucture of posters

About us

Our visual identity

Example of how we use our brand

Visual heavy/diagram heavy?

Mission statement

Strapline

Logos

            -Uniforms

            -Nicknames

            -Colours

                        -Black/White

                        -Navy/Cream

            -Circular/crest

            -Serif

            -Date of establishment

            -Strapline

                        -Well Known 

                                    -Confident

                                                -Design

                                                            -Notepads

                                                            -Invoice/Reciept

                                                            -Shopping Bags

                                                            -Business Cards

                                                            -Letterhead

                                                            -Doorsigns/Reception/wayfinding

Development of the Logo that i did within this group work

                                                       

 Business Card

 Final Logo
Would be foiled in the champaigne coloured foil

 Guidelines for the Letterhead

Business cards and the guidelines