Showing posts with label OUGD404. Show all posts
Showing posts with label OUGD404. Show all posts

Wednesday, 27 November 2013

OUGD404 Design Principles Visual Literacy- The language of Graphic Design

Visual Literacy- The Language of Graphic Design

Multitude of lines makes it harder to read, especially at distances
Serif font works better at a smaller scale, however when scaling up lower the amount of words.
Larger scale makes it illegible, the counters get smaller.

Distance is key when creating type. Characteristics, readability, legibility changes.

Black bold font at a 12pt doesn't work at all, there are no counters as it deconstructs when at a smaller scale.

Visual Literacy
The Solution to a problem of communication through design.
"Type is speech made Visible'
Semiotics
Sign 
Symbol
Signifier

Sunday, 14 April 2013

OUGD404 Who are you ? Accents

Following on from the previous who are you task, we were asked to represent 11 different accents through different fonts and point sizes using the words 'Who are you?' The accents we were given were:
Scottish
South African
Italian
Texan
Mexican
Sommerset
Birmingham
Cockney
German
Chinese
Swedish
 
 
Scottish
Laconick
 
 
South African
South Afirkas
Italian
 Dubiel
Texan
Texas
 
Mexican
Mexican Knappet
 
Somerset
 
 
Birmingham
 
Cockney
 
German
Chinese
 
 
Swedish
 
 
 
 
 

Monday, 18 March 2013

OUGD404 Design Principles Points, Picas and Pixels

What are Points, Picas and Pixels?
In our groups we were each given a question (above) In our group we decided to do each individual one together to then present to the rest of our class. Below is our each indicual research on our question.

Points
'The point is the unit of measurement used to measure the type size of a font, for example, 7pt Times New Roman. The measurement refers to the height of the type block, not  the letter itself. This basic typographical measurement is an absolute measurement equivelant to 1/72 of an inch or 0.35mm and its creation is attributed to French clergyman Sebastien Trucher (1657-1729). It was further developed by Pierre Fournier and Francois Didot in the nineteenth century, before the British/ American or Anglo- Saxon point was defined as 1/72 of an Inch.
Type sizes traditionally bore a relationship to the 72 point inch (six picas) but with digitalized PostScript typefaces, it is now easy to use irregular sizes such as 10.2pt. This Relationship is reflected in the old naming system for these common sizes, with 12pt type being referred to as a Pica. Some of the other names have a looser connection, and indeed the sizes are only approximate translations to the modern point equivalents. These names are no longer in common use, but the equivalent sizes are, with most software packages using these as the default sizes.
Before standardization, typefaces of similar names had varying sizes. A Pica from one type foundry would be exactly 12 points, while the same measurement from another could vary dramatically.'
(The Fundamentals of Typography, Gavin Ambrose/ Paul Harris,Ava Publishing sa Page 43)

Sarah Researched Pixels

'In digital imaging, a pixel, or pel, (picture element) is a physical point in a raster image, or the smallest addressable element in a display device; so it is the smallest controllable element of a picture represented on the screen. The address of a pixel corresponds to its physical coordinates. LCD pixels are manufactured in a two-dimensional grid, and are often represented using dots or squares.Each pixel is a sample of an original image; more samples typically provide more accurate representations of the original.
quote

Pixel.
'
Short for Picture Element, a pixel is a single point in a graphic image. Graphics monitors display pictures by dividing the display screen into thousands (or millions) of pixels, arranged in rows and columns. The pixels are so close together that they appear connected.

The number of bits used to represent each pixel determines how many colors or shades of gray can be displayed. For example, in 8-bit color mode, the color monitor uses 8 bits for each pixel, making it possible to display 2 to the 8th power (256) different colors or shades of gray.

On color monitors, each pixel is actually composed of three dots -- a red, a blue, and a green one. Ideally, the three dots should all converge at the same point, but all monitors have some convergence error that can make color pixels appear fuzzy.

The quality of a display system largely depends on its resolution, how many pixels it can display, and how many bits are used to represent each pixel. VGAsystems display 640 by 480, or about 300,000 pixels. In contrast, SVGAsystems display 800 by 600, or 480,000 pixels. True Color systems use 24 bits per pixel, allowing them to display more than 16 million different colors.'

The physical size of a pixel depends on how you've set theresolution for the display screen. If you've set the display to its maximum resolution, the physical size of a pixel will equal the physical size of the dot pitch (let's just call it the dot size) of the display. If, however, you've set the resolution to something less than the maximum resolution, a pixel will be larger than the physical size of the screen's dot (that is, a pixel will use more than one dot).

Danielle researched Pica:



A pica is a measuring unit used in typography, and 12 points make up 1 pica, and makes up 1/6 of an inch.
The pica originated when Francois-Ambroise Didot, a printer, adapted the point system so that typefaces could be measured by width using a point which is 1/72 of an inch, and a pica is 12 points. It was later renamed Didot after him.

There are three types of picas used in printing:
French Pica: 12 didot points - 4.512mm
American Pica: 0.166044in (4.2175mm)
Computer Pica: Is 1/72 of 4.233mm


Sunday, 24 February 2013

OUGD404 What is a book- Part 2

Grids and Divine proportions

Canons and grids week 2

 
Van de Graaf.. A gridded page is much like scaffolding is for a building.
It is a structure that elements can be organized.
A grid will help continually....
 
The Van de Graaf canon is a historical reconstruction of a historical reconstruction of a method that may have been used in book design to divide a page in pleasing proportions
 
The consruction of Van de Graafs Canon, works for any...
 
Symmetrical layout is used still to this day in literature because when you read a book its so your fingers dont cover the words that you are reading.
 
Leading a very brief overview
Column width is more then just design or format
It is based on legibility
Printed collateral (text) is read by the eye of a distance of 30-35cm
According to emperial rule there should be 7 words per line for any length
To keep the type area light and open (in appearence) we must consider the leading
 
Overlong text lines tire the eye out, as do over short ones, readers first find overlong lines strenuous to read
This is because it uses too much energy...
The key is the ease of reading
Text must not impour the rythm of reading
This can not apply to titles and subtitles
Advertisings functions require headings to standout and be absorbed by the eye.
If function is to sell
Are columns just aesthetic creatures?
 
Margin Proportions
Margins can have a influence on the overall feel of a page of print
Too small- Looks overfull
TooLarge- Exageration
Well balanced margins on the sides
Head and tail cam crwate an agreeble
 
Badly Proportional 1x1x1x3
Side margins can never generate an interestin page
try generate the impression of inclussion and dullness
Well Proportioned
Indented to be the right hand page due to larger left margins
More applicable to literature rather than advertising etc.
the margins are luxurious
 
Well is it still all just about aesthetics?
The type area ! no really
1 and 2 grid columns
 
Think about is there a deffinate rule on how grids, layout, columns, margins work?
 
Colour code of the drawing
Dark Red-Rule of thirds
Orange-Fibernacci
Green and purple- Canon
 
PLACE IMAGE HERE

OUGD404- What is a Book Part 1

Unfortunatley I missed this session due to being poorly, So the notes below are coutesy of Sarah.

Today we began to look at the contents of a book and how a book is built. The Fibonacci sequence is used to format pages so that they are proportional.
The fibonacci sequence appears in nature, as it does the human scale, and is considered the perfect sequence for correct proportion.
The Fibonacci sequence ratio is 8:13.

0+1 = 1
1+2= 3
2+3= 5
3+5= 8
5+8= 13
8+13= 21
13+21= 34
21+34= 55
34+55= 89

Why do the proportions work in the way they do? Articulate the golden ratio.

We then to create our own physical versions of the golden ratio. Drawing a square, doubling the square number 1, and placing it on top of the original square, take the size of these two shapes put together and placing it to the left hand side, this system is repeated and the squares added in a clockwise manner, following the spiral shape in which the sequence would create.

We then created another physical version working in the opposite manner, take a piece of paper and diving the longest side, by 1.62 - the golden number, creating a square and a rectangle. taking the rectangle again and diving the longest side again by 1.62 to create a new square and rectangle etc.

Rule of third.
The golden ratio can be simplified in the rule of thirds. This gives the ability to find points of interest quickly. Divide image into 3 columns and rows to give 9 boxes. the centre box, more so the 4 corners of the centre box is where the eye naturally looks.

Designers use the grid produced by the rule of thirds to determine where important piece of information are placed.

Thursday, 24 January 2013

OUGD404 Colour Theory Part 4

Task:
Come up with static pure colours, explore how that colour shifts when you make it cross a whole series of different colours. Does it shift or change?
Individually create studies/ecperiments of your understanding of the colour theory
10 Images within each Study (10 studies alltogether)

Group Task
Devise 1 demonstration showing what happen
 
Colour Theory experiment Green on Green
7 Contrasts
Tone
Hue
Saturation
Extension
Complimentary
Temperature
Simulataneous

In our experiment we realised that Hue and Tone were similar in meaning and we got the same results for both. Tone is formed by the juxtaposition of light and dark values. Pipecleaner and lid are most recognizable and readable out of the set due to the larger contrast in colour to the tone of the paper. The tone of the products are the furthest away from the tone of the paper on the colour wheel. (Greyscale image the light values and almost the same) The Candle and tag are less readible because they are closer to the tone of the paper on the colour wheel.

 
Hue: Juxtaposing of different hues. Place the items on the card of darkest hue to lighter. The greater the distance of hues on the colour wheel the bigger the contrast.
Saturation: Juxtaposing of light and dark values and their relative saturations. When we placed the candle upon the paper, the dull olive tone saturates and makes the green paper stronger. The paper that was once saturated by the candle is now de-saturated by the tag because the tag is of a more spectral green then the paper.
 



Extension: Formed by the assignment of proportional fields sizes in relation to the visual weight of a colour. When placing the paper pipe cleaner on the paper even though it is a small object it still has an impact because it has the heaviest weight out of the set of objects, proportionally although the candle is much larger then the pipe cleaner the contrast in weight is much less because the weight is lighter then the weight of the pipecleaner.

Complimentary Contrasts: Formed by juxtaposing complimentary colours. The paper brings out the yellow in the paper because the pipe cleaner is darker and so far away from yellow on the colour wheel, therefore accentuates the yellow in the paper.

Temperature: Juxtaposing hues that can be considered warm or cold. When placing the lid on the paper the paper appears cooler, because the lid is warmer. The lanyard however makes the paper seem warmer and the lanyard is colder.

Simultaneus contrast: Formed when boundaries between colours perceptually vibrate. The colour that is placed on the paper wants its complimentary colour in its surroundings. The pipe cleaner, lid and pen are most obvious, when staring at them an orangey red ring appears around the objects. Simultaineous contrast is less obvious. When placing the tag on the paper, you can see an orangey red but its less obvious because the tone of the tag and paper are both light.
 

10 questions I want to know about Colour theory.
1. What is the difference between tone and hue?
2. Is colour changes when you take a photo?
3. How do you find out that a colour is that  colour when you change the lighting?
4. Can you use a pantone swatch correctly if light is ever changing?
5. How do you judge a colour when there are shadows or a shine to it?
6. Can you get a different tones/hues of white, that would still be classed as white or is it just a standard flat white?
7. Why when using yellow on white background so hard to see?
8.  Is there a limit as to how many colours you should use when designing before it starts to look to be over the top ?
9.  If a colour isnt always a flat colour are you guarenteed to find it on a swatch?
10.Is there a colour wheel that has every colour/tone/hue on?

Most common questions within my group.
1. What is the difference between 'tint' and 'shade' and tone and hue?
2. Is it possible that colours exist that we cant percieve?
3. How crucial is it to learn/master colour theory when creating graphic design in the industry?
4. Is colour theory learnt or instinct (for example when colours go or not)
5. Do you percieve a colour the same if you look through one eye or two?

Other groups most common questions with answers.
1. When contrast of extension is balanced, is it high or low contrast?
It is dependant on the colours you use, if you used green and a small part of red the red would stand out which equals a high contrast however the same goes for purple and a small piece of yellow then the yellow would stand out aswell quite highly. If theres too much of both colours then it results in it not being balanced.
2. Does contrast of extension apply to colours that are not complimentary?
 Yes you can apply this theory to secondary colours, but you have to know there value which is derived from there hue.
3. Do terrtiory colours have complimentary colours too?
No i do not think so. Cant be sure though.

4. How does artificial/ natural light effect the perception of colour? When natural or artificial light is shining on a colour you can see the different shades.

 

5. How does the chromatic value or white stock effect the colour of a print?

6. Does tone effect the temperature of a cold?
7. Is it possible for a colour to be warm if it is de-saturated?
8. Can complimentary colour be balanced? (contrast of extension?
9. How would simultaneous contrast be used?
10. How do you make gold and silver?

Task
Putting printed graphic design into the piles of how many colours:
1 colour- 2 items
2 colours- 2 items
3 colours- 12 items
4 colours- 5 items
5 colours- 1 item
10+ colours- 17 items

Optical mixing- means colours placed next to eachother to make us see a different colour
Physical mising- means colours are already mixed

Looking through a Linen tester
-Dots of different colours is optical mixing
-Printing methods some may be flat.

Optical mixing with linen tester
Process guide pantone- you see lots of dots. See CYMK dots in swatches

When printing you see cyan, magenta, yellow and black, if they were layered on top of eachother you would just see the last colour thats on top which would be black, which is why when printing the plates are rotated so they are out of sync, which is what creates the colour. Looking through the linen test at solid coated.
Physically mixed colours
Although you may find swatches that are similar in both processes, however they are different because of the process.
4 rollers, 4 sets of ink, paying for set up and plates, off set into production
Flood colour- flat colour- 1 plate 25% of costs

When you get to a block colour, you can barely see the dots, however when you see a colour that isnt black the dots are spread further from eachother
4 formular colour using flood colour ink when colours are dense we cannot see the dots
In less dense colours the dots are further apart.

Linen tester and tint book: Optically creating a series of tints through using of formular colour (primary)
Colour theory is the bass of graphic design when printing.
CYMK printed colour sheets
Lightest grey-black dots, furthest apart
Darkest grey- black dots spread close together
C-29% Y- 23% M-23% K-0%, No black yet the printer gave out black dots. When in print it would cost a fortune because you are printing from 3 plates. If you had changed it to grey scale would be considerably cheaper as you are just using 1 plate

Keeping it simple when designing because being random with colours would cost you a fortune.
Light will always affect the way colours look,  never in a constant lighting. When printing it is fixed in that lighting once you move then the  end product will have changed.









 



 

Tuesday, 15 January 2013

OUGD404 Design Principles Colour Part 3

Colour and Contrast

Because of this physiological response, the eye can be "fooled" into seeing the full range of visible colours through the proportionate adjustment of just three colours: Red, Green and Blue.
The eye contains two kinds of receptors: rods and cones. While the rods convey shades of gray, the cones allow the brain to perceive color hues. Of the three types of cones, the first is sensitive to red-orange light, the second to green light and the third to blue-violet light. When a single cone is stimulated, the brain perceives the corresponding color. That is, if our green cones are stimulated, we see "green". Or if our red-orange cones are stimulated, we see "red". If both our green and red-orange cones are simultaneously stimulated, our perception is yellow.The eye cannot differentiate between spectral yellow, and some combination of red and green. The same effect accounts for our perception of cyan, magenta, and the other in-between spectral colors.Because of this physiological response, the eye can be "fooled" into seeing the full range of visible colors through the proportionate adjustment of just three colors: red, green and blue.
 
Itten's 7 Contrats
-Contrast of TONE
-Contrast of HUE
-Contrast of SATURATION
-Contrast of EXSTENSION
-Contrast of TEMPERATURE
-COMPLIMENTARY Contrast
-SIMULTANEOUS Contrast
All the Contrasts happen at the same time when looking at colour. Some at a greater or lesser extent.
 
Contrast of Tone
Formed by the juxtaposition of light and dark values. This could be monochromatic.
(Single colours tonal value)
Yellow lightest, Blue Darkest, Red Midtone
Even without chromatic value you can still see the difference because of tone, when changed in the colour wheel to a greyscale.
Tone in relation to colour:
Orange closer to red in the colour wheel, tonely in colour they blend together
Blue and Red- Equidistance, Red is throwing the blue forward, jumps forward. Chromatically you can do this with colour. Higher contrast. Range of Contrasts.
 
Contrasts of HUE
Formed by the justaposing of different hues. The greater the distance between the hues on a colour wheel, the greater the contrast.
Blue,Yellow, is the Red- Blue tonely is the darkest so it is pushed forward on a white background. Yellow tonely is the strongest when put on a black background.
Black and white- Impacting colour when designing will have an impact on how your colours work.
Darkest trying to impose on the lightest, same for red to yellow, so blurs the hoins together,
 
Contrasts of SATURATION
Formed by the juxtaposition of light and dark values and their relative saturations.
Pure spectral yellow will always look the yellowist in comparison to other yellows when next to them.
Contrasts of EXSTENSION
Formed by assigning proportional field sizes in relation to the visual weight of a colour. Also known as the contrast of proportion,
Blue- Heaviest
                            (Not physical)
Yellow- Lightest
A Lot of yellow and a small amount of violet the violet will still be strong and push the yellow out. The visual weight of violet becomes a bold. When adding more so split the violet up both yellow and violet are both pushing forward, creating a conflict. The proportions make it more painful, need to balance them so its easy on the eye. Does the same if you create lots of violet and a small amount of yellow. Makes the lines wobble and look as if they are moving.
-Balancing colour isnt about having the same amount. Singular yellow line against a violet background as violet has more of an impact then a multitude of lines.
 
Contrasts of TEMPERATURE
Formed by juxtaposing hues that can be considered 'warm' or 'cool'. Also known as the contrast if warm and cool
Blue-Coldest
Orange-Warmest
Colours change, mid red certain temperature putting in a blue you cool it down. Changes the mid red to a more orange. One is bluer then the other. Red is there that makes it more red and it coold the red down pushes the darker red to a more blue. Edges the perception if colour changes can see the gradient colours when put them together, even though they are flat colours, down to temperature,
Pantone can specify the colour, colours around it changes the way the colours around it looks.
 
Complimentary Contrasts
Formed by justaposing complementary colours from a colour wheel or perceptual opposites.
Dealign with a high level contrast Red and green stripes hurt your eyes when looking at it.
Black and white stripes same value but not painful.
Complimentaries work together. (red and green) both trying to push each other forward, no matter what you do they will always find each other which makes them look as if they are blurred, wobbling and vibrating. All the chromatic values working together to vye for your attention,
Blue and green- Contrast of hue, saturaion, tone etc, Worst to look at,
Blue throws out orange, orange compliments the blur which makes them conflict against each other,
 
Simultaneous Contrast
Formed when boundaries between colours perceptually vibrate.
Orangey yellow, bluey green, merge and blur together, makes the green look like it has the thickest strip when infact they are the same width. Yellow finds the yellow in the green which is why it merges together based on the idea that if the complimentary colour is not there it you would want it to be so will bring it out in the other colour which changes what you can see.
Yellow and green, Red is missing can see yellow because its made by yellow so you cant see it.
Whenever we are seeing colour, these will always happen simultaneously,
Neutral grey background and  focus on the yellow and grey, start to see violet next to the yellow.
The more you look at the blue stripes you can see violet, they change infront of you or they atleast appear too.,
Cant trust what you are seeing, effected by a physiological method, changes and shifts between the colours.
Task in Class
Choose a pair of complimentary colours, choose same objects of those colours(violet and yellow) and 5 coloured card. Explore how high contrast and low contrast moves in relation to the different colours., Photograph, Record it, discuss in terms of contrast what is happening.
Yellow Tube on Orange Paper:
-Low contrast in terms of tone
-Smaller contrast in terms if hue because they are closer together on the colour wheel
-Simultaneous contrast, Orange brings the orange out in the yellow object
-Contrast of temperature- adding yellow to the orange makes the temp cooler.
Yellow Pen on Blue Paper:
-Blue appears cooler when yellow is added. Contrast of temp
-Blue accentuates the yellow
-Yellow brings the green out the blue
 
Yellow object on Yellow Background
Tone- Low, as close toghether on colour wheel
Hue- Simular- Very little difference
Saturation- Sat higher in the object to the paper
Complimentary contrasts- desaturates when looking, can see elemnets of purple around the edges violet white halo around the edge that appears
 
Yellow object on Blue background-High Contrast
Tone- Lightest yellow, blue darkest- Still relationship
Hue- Closer ro orange Significant. Stands out because different colour
Saturation- Yellow makes the blue more dull more significant
Extension- More bluey yellow. Blue heavier but yellow imbalances to stand out
Temp- Yellow warmer blue colder more significant difference
Complimentary- Signifcant not going to change as much but conflict trying to push eachother out.
 
Yellow on Orange
Yellow on Red               Highest contrast on Blue
Yellow on Green            because closer to Violet
Yellow on Blue
 
Purple object on Blue Background- Low contrast, not as yellow on yellow but not as high as yellow on blue
Tonal- Not as high but a mid contrast doesnt have to move far
Purple on Blue can see the red in it
Purple on red- Brings out the blue in it
Green on Purple- Pushes the red out