OUGD503 Studio Brief 1 Responsive

Identify 5 most important words:
-Re-design
-Packaging
-Environmental Impact
-Branding
-Bio-degradable

5 things you need to con side
-What i am going to package
-Materials that can be recycled or re-used
-The Packaging (Essential Requirements) Regulations 2003 (PERR)
-Cost
-Lifecycle of packaging and its contents

5 Design products related to your brief
-Packaging
-Containers
-Bags
-P.O.S (point of sales) Advertisements
-Posters/Signs

5 Places related to your brief
-Waitrose Supermarket
-Recycling plants
-
-
-

Who is your audience ?
-Middle aged people who are willing to spend a lot of money in Waitrose

Who should your audience be?
-Eco-friendly people
-People who shop at Waitrose
-People with money

Who could the audience be?
-Homeowners
-18 years and above
-People enjoy good quality products
-Eco-friendly
-Green people

What do 'they' do ?
-Go shopping
-Buy the products
-Recycle
-Work at high paying places

Where do 'they' go ?
-Waitrose
-Recycling plants
-Work
-Shopping

What do they buy?
-Food of good quality
-Items that cost a lot of money

Who do they live with?
-Partner
-Pet
-Children

What can you do ?
Create a unique eco-friendly packaging
Create point of sales items advertising the new packaging
Make the packaging

What are you going to do ?
Research into Waitrose
Visit the store
Research into already eco friendly packaging
Research into materials

Why are you going to do it ?
To get a wider knowledge about eco-friendly design to make the piece successful, and to fit the brief.

What could you do ?
Create the packaging, Invent a new eco friendly material, that doesn't affect anything either in production or after it has been used. This material would keep food fresh if it was packaging for food.