OUGD404 Who are you ? The Language of Graphic Design

The task given to us during this session was to choose a Roman or Gothic font. We must have the fonts typed using the phrase 'Who aare you?' three times, one must be the light version, the next regular and another in bold. These also needed to be shown in weights of 24pt, 36pt,72 pt and 144pt. These then need to be cut out into seperate words/ glyphs and brought to the next session. Below are the fonts I used.

 

Visual Literacy - The language of Graphic design.

'Work the metaphor. Every object has the capacity to stand for something other than what is apparent. Work on what it stands for.'

Visual Metaphor - Used to transfer a meaning from one image to another. Although the images may have no close relationship, a metaphor conveys an impression about something relatively unfamiliar by drawing a comparison between in and something familiar.

Visual synecdoche - This term is applied when a part is used to represent the whole, or vice versa. Quite simply the main subject is substituted for something that is inherently connected to it. - A concrete piece, does not move.

Visual metonym - A symbolic image that is used to make reference to something with a more literal meaning. For example a cross might be used to symbolise a church.

'In trying to separate words from pictures we have to accept that words are pictures of letters' - David Crow.

We laid out our 12 versions of 'Who are you?' on the table. (images above)

We were asked to lay each word out in a different order so that in one sentence was a different weight, or size, once they were all muddled up we had to then say them how you would read them. For example for a bold word you would have to emphasise the word quite loudly because that would be how you would percieve a bold. A bit like how when you read something in capitals you relate it to shouting.

In our groups we had to listen to each other and then work out in what way you would represent what they had said in a sentence.