Tuesday, 22 April 2014

OUGD505 Interim Crit Studio Brief 2

For the interim Crit I presented my final concept ideas along with the logo and the net that I had chosen to do



Along with these I asked 3 questions that i wanted feedback on
-Is the net I have chose suitable to what I am going to do?
-Does the logo suit the purpose/concept?
-I am going to use colours on the packaging that match the specific crystal, should i do that or stick to a certain colour theme?

These are the responses I received:
-I think keeping the packaging quite simple may work better if its for a serious medication, but i do like the netting. Maybe try having a lid that is an unusual shape, but the rest is normal. The logo defiantly suits the purpose, maybe get rid of the ring around it and just have the crystal shape, but with the font maybe try a thinner style, with a rounded serif so its a lot less sharp and more friendly. Use colours for each crystal maybe try quite pastel colours, colours that are soothing.

-I think using an unusual net is a good idea, just think about function, how it could stack on shelfs etc.

-I don't think stacking is too much of an issue and like packaging

-What colour crystals are there ? They will look like a set with different colours as long as you use a similar group of tones. The logo would be made friendlier and more appealing with added colour or less sharp edges, Play around with it!

-Logo could incorporate the '+' or a more obvious health imagery within the diamond. Depending on the range of crystals if less then 5/6 should all be crystal specific

-I do like the the net chosen, however is the the most appropriate net for medicine. The idea is really unusual and could work really well when branded and printed. Consider a website? Advertising proposals? who is your target audience?

-Yes net is appropriate I really like it, I like the logo not sure about the typography. Stick with certain colours schemes.

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