Design Practice: OUGD503 Studio Brief 2 Collaborative Brief Responsive

Brief Title:

OASIS

The Brief:

Write creative messages that will stand out in stores

Considerations:

Our tone of voice is chatty, playful, causal and friendly. We love to make you smile ! We want to speak like our customer is out best friend

Concept/ Proposition

The concept of this brief is to create a range of messages that focus on visuals rather then what they say. Aiming to make the viewer/customer feel welcomed and as if they are Oasis' 'best friend' by its appearance rather then what it is being said.

Background

Loved by Celebs and stylists alike, oasis, the contemporary high street fashion brand is renowned for innovative and stylish women's fashion with a focus on feminine design detail. Our DNA is clear; feminine, contemporary, confident, stylish, and fun |! Design has always been the heartbeat of what we do. We love print, we embrace colour, we love detail and above all else we are a brand that makes you smile.

Target Audience

The Oasis customer is girly and fun with a passion for fashion and style.

Tone of voice

Fun, informal, chatty and friendly

Deliverables

Create a range of creative messages that would be suited for web and print.

Concept Statement

What are you going to do?
Create 9 Creative messages for OASIS that focus on the visuals rather then what they are saying.

Why are you going to do it?

We are focusing on the visual aspect as we are Graphic Designers everything we do is focused on the ability to create something that is visually appealing. In the shopping experience how things appeal is the most important aspect to design.

Who are you doing it for ?
Young feminine, girly females

How are you going to do it?

We are going to do a mixture of hand drawn aspects with also the use of digital media.

What do you aim to produce?

Aim to produce 9 visually appealing promotional messages that come in a range of printed aspects but also for web

Different ways to say:

Time Slot delivery

We accept Pay-Pal in store (just download the app)

Personal Stylist in store

Student Discount 15% off all year round

Can’t find your size? We will track down and deliver it for free

Free Wi-Fi in store

Gift cards

My Oasis Card

We love social

Think about concept

Different products that the signage could go on

T-shirts, floor signs, app, TV’s, Projector etc.

Visit the store

Our approach

Straight to the point

But has fun appearance

Gets message across immediately

Existing:

‘Fun’: i.e ‘Lets be Pay-Pals

Small-> Hard to read

In the oasis store there are already A5ish print based messages throughout the store, however this for us isn’t eye catching enough and is too type based. Even though the phrases are fun in the sense of how they are read it gets lost in the dull appearance

We found the initial phrases hard to decipher despite trying to entice us in with their ‘fun’ language and wondered if anyone would bother reading them as they were so small.

I Visited the OASIS Store in Leeds Trinity were I took photos of the signage that was already in place. Unfortunately the Quality of the photos are not great.