Brief Title:
OASIS
The Brief:
Write creative messages that will stand out in stores
Considerations:
Our tone of voice is chatty, playful, causal and friendly. We love to make you smile ! We want to speak like our customer is out best friend
Concept/ Proposition
The concept of this brief is to create a range of messages that focus on visuals rather then what they say. Aiming to make the viewer/customer feel welcomed and as if they are Oasis' 'best friend' by its appearance rather then what it is being said.
Background
Loved by Celebs and stylists alike, oasis, the contemporary high street fashion brand is renowned for innovative and stylish women's fashion with a focus on feminine design detail. Our DNA is clear; feminine, contemporary, confident, stylish, and fun |! Design has always been the heartbeat of what we do. We love print, we embrace colour, we love detail and above all else we are a brand that makes you smile.
Target Audience
The Oasis customer is girly and fun with a passion for fashion and style.
Tone of voice
Fun, informal, chatty and friendly
Deliverables
Create a range of creative messages that would be suited for web and print.
Concept Statement
What are you going to do?
Create 9 Creative messages for OASIS that focus on the visuals rather then what they are saying.
Create 9 Creative messages for OASIS that focus on the visuals rather then what they are saying.
Why are you going to do it?
We are focusing on the visual aspect as we are Graphic Designers everything we do is focused on the ability to create something that is visually appealing. In the shopping experience how things appeal is the most important aspect to design.
Who are you doing it for ?
Young feminine, girly females
Young feminine, girly females
How are you going to do it?
We are going to do a mixture of hand drawn aspects with also the use of digital media.
What do you aim to produce?
Aim to produce 9 visually appealing promotional messages that come in a range of printed aspects but also for webDifferent ways to say:
Time Slot delivery
We accept Pay-Pal in store (just download the app)
Personal Stylist in store
Student Discount 15% off all year round
Can’t find your size? We will track down and deliver it for
free
Free Wi-Fi in store
Gift cards
My Oasis Card
We love social
Think about concept
Different products that the signage could go on
T-shirts, floor signs, app, TV’s, Projector etc.
Visit the store
Our approach
Straight to the point
But has fun appearance
Gets message across immediately
Existing:
‘Fun’: i.e ‘Lets be Pay-Pals
Small-> Hard to read
In the oasis store there are already A5ish print based
messages throughout the store, however this for us isn’t eye catching enough
and is too type based. Even though the phrases are fun in the sense of how they
are read it gets lost in the dull appearance
We found the initial phrases hard to decipher despite trying
to entice us in with their ‘fun’ language and wondered if anyone would bother
reading them as they were so small.
I Visited the OASIS Store in Leeds Trinity were I took photos of the signage that was already in place. Unfortunately the Quality of the photos are not great.
This is what I had come up with to re word the phrases
Time Slot delivery that fits around you
Need help? Ask the personal stylist in store
Student? Make sure you grab 15% off in store today
Not got what your looking for? Don’t worry we will find it
and deliver it straight to you
Need to get online, don’t worry we have Wi-Fi
Prezzie shopping? Give a gift card
Prove your loyalty with our loyalty cards
Stay in touch through Facebook, Twitter, Insta etc. We miss
our customers
