OUGD504 Studio Brief 3

BRIEF TITLE   Type Factory
The Brief	Considerations
To create the visual identity and a range of Promotional material for a typographic museum. Taking into account that the     museum has a gallery, café and bookstore	-The different ways that the visual identity can brand different products. -Using this on the web, creating a website/app -Educating and informing the audience
Concept/Proposition
Create an identity for the type  factory with a range of printed  media along with screen designs-web/apps. Signage would be a key essential therefore would need visuals of the venue
Background
The museum would be in the heart of Leeds. The mission: Aims to inform and enthuse its visitors about all aspects of type to promote all things typographic. The museum would host talks by leading advocates, as well as emerging talents The factory would have a range of artefacts and displays that demonstrate the history of type, typographic design with exhibitions.
Target Audience	Mandatory Requirements
Designers that are studying or professionals who want to either learn to be inspired. Secondary school students on school trips	Main focus on the Print side with concepts of web design -Branding-Logo-Identity -Concept of an app or website promoting the museum -Research and development -Design boards-Range of products
Tone of Voice	Deliverables
Professionals yet still have a fun and quirky side to it.	Branding-Logo-Identity Range of promo materials, Posters, signage, leaflets, branded products for the museum, gallery, cafe and bookstore. Concept of an app or website promoting the museum Letterheads, business cards, invoices, name badges, uniform