OUGD503 Studio Brief 1 Responsive Ottoman Dream Theatre

Brief
http://99designs.co.uk/logo-design/contests/create-theatre-cafe-logo-guaranteed-prize-270542/brief

Brief Title: OTTOMAN DREAM THEATRE

The Brief:

Design the Logo for Ottoman Dream Theatre

Considerations:

Want to attract people during the day as a café but also a shop and a night time theatre activity.

Would prefer Pastel Colours and would be in black and white as well.

Would like Oriental Imager or images incorporated in to the design which relates to Ottoman Culture

Concept/ Proposition

To design a logo that incorporates Ottoman Culture along with using pastel colours. The logo would have imagery and text

Background

A Small theatre in Old City of Sultanahmet Istanbul. The place is a daytime Café and Gift shop, and by night turns in to a small theatre playing traditional stringed Puppet shows

Target Audience

Late 30’s+ that enjoy traditional stringed puppetry, primarily for locals of Istanbul but would also be suited towards tourists aswell

Tone of voice

Informal, Playful

Concept Statement

What are you going to do?

1. Research into Ottoman Culture, Istanbul, Theatre logos etc

2. Create various Design outcomes

3. Create the final logo following the competition guidelines

Why are you going to do it?

1. Gain a better understanding of what the client may want

2. To develop my ideas

3. To hopefully win the competition

Who are you doing it for ?

1. Ottoman Dream Theatre

2. The people of Istanbul

3. For visitors of the dream theatre

How are you going to do it?

1. Primary research. Wouldn’t be able to visit as its in Istanbul

2. Hand drawn sketches

3. Design the final logo on Adobe Illustrator

What do you aim to produce?

1. A final logo

Name to incorporate in the logo

OTTOMAN DREAM THEATRE

Slogan to incorporate in the logo

None specified

Description of the organization and its target audience

We have a small theatre in Old City of Sultanahmet Istanbul.
Place is day time Cafe and Gift Shop, Night time turns in to small theatre playing
traditional stringed Puppet Show. We want to attract people day time as a Coffee & Shop and Night Time Theatre Activity.

Industry

Entertainment & The Arts

Preferred logo types

• 
  Organization name enveloped by a pictorial element or shape.

Sample logos

• 

Values to communicate

• FeminineMasculine
• YoungMature
• LuxuryEconomical
• ModernClassic
• PlayfulSerious
• LoudQuiet
• SimpleComplex
• SubtleObvious

Color preferences

More Preffered Pastel Colours or would be Black & White Aswell

To be used on

• Signs (Including shops, billboards etc)
• Online (Website, online advertising, banner ads etc)

Notes

Please use Oriental image or images related with Ottoman Culture

What I needed to do was create a logo for the design theatre, using Ottoman Culture. I didn't know what Ottoman culture was so I researched into what it was. 

The culture of the Ottoman Empire evolved over several centuries as the ruling administration of the Turks absorbed, adapted and modified the cultures of conquered lands and their peoples. There was a strong influence from the customs and languages of Islamicsocieties, notably Arabic, while Persian culture had a significant contribution through the heavily Persianized regime of the Seljuq Turks, the Ottomans' predecessors.^{[citation needed]}Throughout its history, the Ottoman Empire had substantial subject populations ofByzantine Greeks, Armenians, Jews and Assyrians, who were allowed a certain amount of autonomy under the confessional millet system of Ottoman government, and whose distinctive cultures enriched that of the Ottoman state.

As the early Ottoman Turks drove the Byzantine administration from Anatolia, later pursuing them into Europe, it was perceived as part of the Jihad (struggle) against the Christians: the first Ottoman rulers called themselves Gazi, or Warriors. However, as the Ottomans moved further west and the assimilation of the Greek and Balkan populations progressed, the Turkic and Persian-Arabic-Greek influenced culture of its leaders itself absorbed some of the culture of the conquered peoples.

http://en.wikipedia.org/wiki/Culture_of_the_Ottoman_Empire

3rd December 2013

As the brief was finishing soon, It didn't give me a lot of time to research and design as much as I would normally do. However the fact that it was done relatively quick I am in fact happy with the outcome.

As the brief asked for pastel colours I used the pastel swatch in illustrator to choose the colours, Below is the logo I first started with, I experimented with various colours, even though i know that the green and blue do not work well together, the imager and shape of the pattern doesn't work, the aesthetics of the image are sloppy. I decided to go for a more intricate pattern.

My designs

Below are the final two logos I submitted, as you can see they are pretty much the same however one has a background and the other doesn't. 

OUGD404 Design Principles Visual Literacy- The language of Graphic Design

Visual Literacy- The Language of Graphic Design

Multitude of lines makes it harder to read, especially at distances

Serif font works better at a smaller scale, however when scaling up lower the amount of words.

Larger scale makes it illegible, the counters get smaller.

Distance is key when creating type. Characteristics, readability, legibility changes.

Black bold font at a 12pt doesn't work at all, there are no counters as it deconstructs when at a smaller scale.

Visual Literacy

The Solution to a problem of communication through design.

"Type is speech made Visible'

Semiotics

Sign 

Symbol

Signifier

OUGD504 Creative Suite Session 4

Five Ink Job
9 Errors
INDESIGN- Applying our knowledge to check documents

Errors
First things first we noticed that the fact that the documents colour set up would of needed 6 plates when the agreed amount was a 5 ink job this means that one of the spot colours shouldn't be in the menu. We were taught that it was good house keeping to delete all unused spot colours, to avoid extra cost.

The next mistake we found was one of the images has been output as a jpeg rather than a tif or an Ai file. This means the image has been compressed and the quality wont match the rest of the document.
If you right click an image and go to Edit with then you can re-open the the image within Photoshop which should be the default setting. (hold alt and double click the image) The image will re open immediately to enable you to edit. 

The next mistake we saw was the fact the images have been re-sized on Indesign rather than the source file itself. This will make the document unnecessarily big which could lead to problems in processing the print job or compressing the file. 'Effective PPI:129' which is too small so open it back up in Photoshop and go to image size. Ask the client to higher the resolution to rectify as the res will still be quite low can use more pixels

Some images have been saved with the RGB mode.

Some images have a lower resolution than 300dpi.

Some images have drastically high resolution which could create problems in processing later.

One of the colour swatches has been set as RGB to fix this the swatch was changed in the right colour mode and adjusted to the right tint.
It is an issue if this swatch is in actual fact being used, there is a danger that this is an outer gamma colour. Could come back from the printers not what you had expected. By double clicking on the swatch you can edit the swatch from RGB to CMYK and it will change it automatically.

Something else we found was one the images didn't bleed off the page this could have caused problems in the cropping process.

The website at the bottom of the design is set to be in Registration colour which is something from crop marks, fold marks etc: therefore it will appear on every plate which results in a lot of ink being used and it will come out unclear and the clarity wont be very god- To solve this we simply need to change the type from registration colour to black.


Grey scale image which has had a spot colour applied to it with a spot colour. This is OK to do in Indesign. If was a greyscale tiff file ypu can create a duo tone image by changing the colours by just clicking and using the swatches. (disregard the spelling mistake)

Quick way to check the document go to file then package, makes a copy of the Indesign file this will then allow you to gather everything and make one folder so you can pass everything on to the printer. Before it packages it gives you a summery of the document which shows you all the above issues and more. Will tell you if any links or fonts missing, but also if there are any RGB issues, how many colours and inks we are using.

 To save as a PDF if that what you prefer, go to File, Adobe PDF Presets then go to Press Quality which is for the very best print out. High quality print would be suitable for the printers within College. If you were to make a PDF for email or on Issuu (just for computer purposes) then you use the PDF which has the smallest file size. The great thing about the PDF is that it contains everything, Fonts, images etc. So you only have one file.