OUGD403 Message and Delivery : Distribution

Produce a mail shot that distributes, disseminates and reinforces your message to an appropriate list of recipients

Your resolution should fit within the envelope provided (you can remake, modify or reproduce the envelope in any other media but the dimensions must remain the same) and be accompanyed by a visually appropriate mailing list. You should consider the relationship between the outside/inside of the envelope and its contents.

What do you want to say? To promote an anti terrorism campaign, that it is an important matter which needs to be stopped.

How do i want to say it? I want to say it in a serious manner however visually it needs to be appealing to the audience

What Language would be appropriate? Quite formal but straight to the point

What visual languages exist that relate to your message and how can you use them? There are a lot of visuals that relate to terrorism campaigns majority happen to be quite formal and plain, with more type then there is image therefore for mine i wanted to still have quite a bit of type but also images to back that up.

Is the content communicated primarily through type or image? If it is both what is the relationship between the two? The content i choose to use will be both, as i think to get a message accross type is important to get the message across and image reinforces that.

What does the mail shot aim to achieve. Does it direct you to a website, encourage you to attend an event, is it interactive or is it self-contained? My mail shot will direct people to a hotline number that people can ring if they have suspicions or queries about this matter. The inside will also be interactive as my idea would be to have a hand shaped into a fist that you will pull out but as it is attached to string it will only pull out so far so that it cant be lost.

This was the original design idea that i wanted to portray, showing the back of the evelope with the inside showing when the envelope is opened.

This is an image of the front, showing the inside hand as well. As you can see i stuck the same designs that i used for my posters to show a relationship between the two also by keeping the same colour scheme this emphasises it as well.

This is the back of the image again with more detail, originally i wanted to have a red inside but due to only having a restriction of two colours and a stock having an inside colour would be over the limit i was allowed. I thought that red would emphasise danger and make it stand out more, also would be visually appealing to the audience as well. The bottom design is of the envelope shut, the middle deisgn would be when its opened and the top image is of when the hand has been pulled out. As the mail shot had to be on the same stock as the envelope i had to change my hand from being white to being grey.

The above two screen shots are just the same designs again.

 This is the design for the template, it has a white background due to me printing on a grey stock. It was important to get the measurements correct and things positioned in the right place so that when it was folded everything would be facing the correct way.

Template

Here is another template, however this was just an experiment in how it may work.

 

Mailing List

Mailing List 

The audience to which i would send my mail shot to but generally be the general public as you are trying to inform them about terrorism but also as the only main piece of information was the hotline number then it is there for everyone to see.
I wanted my mailing list to be similar to the posters and the mail shot itself so it was important to keep the same style and designs throughout. It would also be printed on the same stock that is used for the mail shot, envelope and poster designs.
As we had to send the posters to Leeds College of Art that is the first in the list. Then i thought about sending it to Leeds City Council who would be responsible to sending them out to all people whether it be to there houses, businesses, colleges, university's and schools and any other organizations within the city. To broaden the amount of people who would get the benefit of this mail shot i would send it to the Local Government House in London who could see the importance of spreading this information around especially in London where Terrorism has recently played a massive affect in so many peoples lives recently. I found a company that would organize sending leaflets to companies and associations so i think it would be beneficial to send it to them who would be in control of distributing them around. Then finally i found a counter terrorism association that i would send the mail shot to them as a way of maybe advertising the leaflet so they could maybe help distribute this campaign as well.

 Final Mail SHots/ Envelopes and Mailing List