Design Practice

BRIEF TITLE Type Factory
The Brief	Considerations
To create the visual identity and a range of Promotional material for a typographic museum. Taking into account that the museum has a gallery, café and bookstore	-The different ways that the visual identity can brand different products. -Using this on the web, creating a website/app -Educating and informing the audience
Concept/Proposition
Create an identity for the type factory with a range of printed media along with screen designs-web/apps. Signage would be a key essential therefore would need visuals of the venue
Background
The museum would be in the heart of Leeds. The mission: Aims to inform and enthuse its visitors about all aspects of type to promote all things typographic. The museum would host talks by leading advocates, as well as emerging talents The factory would have a range of artefacts and displays that demonstrate the history of type, typographic design with exhibitions.
Target Audience	Mandatory Requirements
Designers that are studying or professionals who want to either learn to be inspired. Secondary school students on school trips	Main focus on the Print side with concepts of web design -Branding-Logo-Identity -Concept of an app or website promoting the museum -Research and development -Design boards-Range of products
Tone of Voice	Deliverables
Professionals yet still have a fun and quirky side to it.	Branding-Logo-Identity Range of promo materials, Posters, signage, leaflets, branded products for the museum, gallery, cafe and bookstore. Concept of an app or website promoting the museum Letterheads, business cards, invoices, name badges, uniform

Brief
http://99designs.co.uk/logo-design/contests/create-theatre-cafe-logo-guaranteed-prize-270542/brief

Brief Title: OTTOMAN DREAM THEATRE

The Brief:

Design the Logo for Ottoman Dream Theatre

Considerations:

Want to attract people during the day as a café but also a shop and a night time theatre activity.

Would prefer Pastel Colours and would be in black and white as well.

Would like Oriental Imager or images incorporated in to the design which relates to Ottoman Culture

Concept/ Proposition

To design a logo that incorporates Ottoman Culture along with using pastel colours. The logo would have imagery and text

Background

A Small theatre in Old City of Sultanahmet Istanbul. The place is a daytime Café and Gift shop, and by night turns in to a small theatre playing traditional stringed Puppet shows

Target Audience

Late 30’s+ that enjoy traditional stringed puppetry, primarily for locals of Istanbul but would also be suited towards tourists aswell

Tone of voice

Informal, Playful

Concept Statement

What are you going to do?

1. Research into Ottoman Culture, Istanbul, Theatre logos etc

2. Create various Design outcomes

3. Create the final logo following the competition guidelines

Why are you going to do it?

1. Gain a better understanding of what the client may want

2. To develop my ideas

3. To hopefully win the competition

Who are you doing it for ?

1. Ottoman Dream Theatre

2. The people of Istanbul

3. For visitors of the dream theatre

How are you going to do it?

1. Primary research. Wouldn’t be able to visit as its in Istanbul

2. Hand drawn sketches

3. Design the final logo on Adobe Illustrator

What do you aim to produce?

1. A final logo

Name to incorporate in the logo

OTTOMAN DREAM THEATRE

Slogan to incorporate in the logo

None specified

Description of the organization and its target audience

We have a small theatre in Old City of Sultanahmet Istanbul.
Place is day time Cafe and Gift Shop, Night time turns in to small theatre playing
traditional stringed Puppet Show. We want to attract people day time as a Coffee & Shop and Night Time Theatre Activity.

Industry

Entertainment & The Arts

Preferred logo types

Organization name enveloped by a pictorial element or shape.

Sample logos

Values to communicate

FeminineMasculine
YoungMature
LuxuryEconomical
ModernClassic
PlayfulSerious
LoudQuiet
SimpleComplex
SubtleObvious

Color preferences

More Preffered Pastel Colours or would be Black & White Aswell

To be used on

Signs (Including shops, billboards etc)
Online (Website, online advertising, banner ads etc)

Notes

Please use Oriental image or images related with Ottoman Culture

What I needed to do was create a logo for the design theatre, using Ottoman Culture. I didn't know what Ottoman culture was so I researched into what it was.

The culture of the Ottoman Empire evolved over several centuries as the ruling administration of the Turks absorbed, adapted and modified the cultures of conquered lands and their peoples. There was a strong influence from the customs and languages of Islamicsocieties, notably Arabic, while Persian culture had a significant contribution through the heavily Persianized regime of the Seljuq Turks, the Ottomans' predecessors.^{[citation needed]}Throughout its history, the Ottoman Empire had substantial subject populations ofByzantine Greeks, Armenians, Jews and Assyrians, who were allowed a certain amount of autonomy under the confessional millet system of Ottoman government, and whose distinctive cultures enriched that of the Ottoman state.

As the early Ottoman Turks drove the Byzantine administration from Anatolia, later pursuing them into Europe, it was perceived as part of the Jihad (struggle) against the Christians: the first Ottoman rulers called themselves Gazi, or Warriors. However, as the Ottomans moved further west and the assimilation of the Greek and Balkan populations progressed, the Turkic and Persian-Arabic-Greek influenced culture of its leaders itself absorbed some of the culture of the conquered peoples.

http://en.wikipedia.org/wiki/Culture_of_the_Ottoman_Empire

3rd December 2013

As the brief was finishing soon, It didn't give me a lot of time to research and design as much as I would normally do. However the fact that it was done relatively quick I am in fact happy with the outcome.

As the brief asked for pastel colours I used the pastel swatch in illustrator to choose the colours, Below is the logo I first started with, I experimented with various colours, even though i know that the green and blue do not work well together, the imager and shape of the pattern doesn't work, the aesthetics of the image are sloppy. I decided to go for a more intricate pattern.

My designs